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The most effective mobile strategies are those targeted to drive connection with a targeted audience. Chances are, your brand or business has already developed ideal client profiles ICPs and target buyer personas. To take these pre-developed strategies to the next level, these ICPs and personas can be used to guide the types of platforms you base your mobile marketing campaign on. For example, by knowing what social media channels your target buyer spends the most time on, you can create mobile content optimized for these channels.
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Some social media channels — like Instagram — are designed to be most effective on mobile devices, so do your research as to what content has high levels of engagement on these platforms. An integral part of any marketing strategy includes calls-to-action CTAs throughout your content.
These short bursts of information invite a viewer to make the next logical step in a way that feels natural, pulling them further into your online sales funnel. For example, make sure that any link to connect with your brand can be clicked on, prompting an email box to open, or a phone call to begin.
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In an above example of best-in-class mobile marketing strategies, we discussed how Ford enabled texting capabilities to connect with audiences and increase their conversion rates. For example, users can share their contact information with your brand online and be signed-up to receive mobile notifications when your brand has a sale or promotion for a limited time only. In addition, brands can create coupons and codes that are mobile-friendly for quick customer access.
Many major brands actively take advantage of this option, creating mobile barcodes that can be scanned at the point-of-purchase to access discounts. In the same way that links contained in your CTAs on web pages and other forms of marketing content should be clickable and interactive, so should the links contained within email marketing content. Whether they connect to a phone call for a free consultation or a landing page designed to be high-converting, mobile-friendly email marketing should be a priority in any mobile marketing strategy.
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cszplayers.com/103.php Local Council France. Mobile Marketing Association's France Local Council strives to stimulate the growth of mobile marketing and its associated technologies in the country.
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Julie Poilleux. Catherine Caillaud. The Mobile Marketing Association France federates the main players active on the mobile media: mobile marketing agencies, media agencies, suppliers, announcers, research and measurement institutes, mobile operators.
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The objective of the association is to gather the players of marketing and advertising who want to develop the industry on the mobile media device. The Mobile Marketing Association France defines common position concerning key points for the activity, proposes norms and criteria for a fair use, and gives access to market information, on a European and Global scale.
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